![]() ![]() Set your budget Knowledge is power – especially when it comes to your budget. Are you trying to build buzz around a new product launch? Include a CTA to sign up for your email list to get updates and see how large your list grows during the campaign.Are you trying to drive people to your website? Include a custom URL on the pamphlet and track the number of visitors during the campaign.Are you looking to drive people into a retail location? Include a coupon or voucher and measure how many of them are redeemed at your store.Without metrics, you’ll have no idea if you should keep rolling with the same design for future brochures, or if you need to totally overhaul things to drive more results.īefore you design, determine your metrics by defining what you’re hoping to get out of your brochure. Having metrics in place should be a non-negotiable for every brochure you design. Determine your metrics for success Brochure design by Adwindesign for OFS metrics Know your message before you design so you can make design decisions that strengthen your messaging. On the flip side, if you’re designing a brochure to advertise your services as a financial advisor, your message will likely be quite different, so using simple language and bright imagery could feel too childish, and your ideal client wouldn’t take your message seriously. Using complex language likely wouldn’t make sense to your customers. Your message might be: “We’re fun and friendly-come join us!” So you want to use accessible, simple, friendly language and bright, vibrant imagery to match your brand and appeal to your target audience. Brochure design by Rose” for Big Wave Digitalįor example, let’s say you were designing a brochure for new parents to advertise your children’s gym. This brochure’s message is clear – and yours should be, too. ![]() If you don’t have a strong, clear message that speaks to them in language and images they can relate to, it doesn’t matter what design you come up with. It all comes back to knowing your customer. Because your message is the most important thing. You need to know what you’re going to say in your brochure and how you’re going to say it before you even think about getting a design in place. ![]() We touched on this above, but before you design your brochure, it’s so, so important that you define your message. You’ll end up with a brochure that feels true to them, which will help up your chances of success. When you know who you’re designing for, use that to steer your design decisions. What can I do to best grab their attention?.Corporate or conversational? Humorous or serious?) ![]()
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